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NISSAN/UCL "Trophy Hijack"

 

NISSAN/UCL SPONSORSHIP
trophy hijack

As part of their mega-million Dollar sponsorship deal, Nissan gets the hallowed trophy. Not to keep, but rather to parade around and bask in its glory. Fans go fucking nuts for it (seriously), so we hijacked it!

We pretended it was a live event by splicing a pre-recorded version into a Facebook Live broadcast. A first of its kind, but typically, Facebook denies any knowledge of such a thing.

Role: European Creative Director