NISSAN JUKE

I've worked on some fairly hefty Nissan projects over the years, but leading the 2020 Juke launch, was epic; 14-months of work culminating in a fully integrated campaign that rolled out across 20 European markets in 3 phases. We spent millions of Euros creating PR, event, retail, experiential, CRM, digital, social, print, OOH, DOOH, TVCs, stunt, 4DX Cinema. But who cares about that? Here’s a throwaway stunt that cost (almost) nothing.