NISSAN/UCL SPONSORSHIP
Truckerball

Nissan sponsors the UEFA Champions League and is the official Light Commercial Vehicles of the UCL. Serious stuff.

But sometimes, when sponsor and sport collide, you get ridiculous ideas like “Truckerball” - football played on a pitch made up of moving trucks - luckily there were no collisions during the making of this content which was filmed for real.

It was a real crowd pleaser: 20m organic views in its first month, voted "Best Creative" by Nissan Global, and picked up a silver EPICA award.