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RIMMEL LONDON

 

RIMMEL LONDON

I was lucky enough to be on the pitch-winning team that landed the Rimmel London account at BETC London. This was the first piece of content produced for the brand.

The agency faced the usual challenges from a makeup brand: feature the product, demonstrate the application, feature the product, and make it relevant to the yooth. So, we made a music video featuring Cara Delevingne, Nadia Rose, and the product.

Role: Copywriter @BETC London