INFINITI x Red bull racing F1
"Infiniti performance" is more than just statistics, it's about how the car makes you feel. On the other hand, Formula 1 is about pure stats, in fact, it generates more data than any other sport.
For our Pan-European poster campaign we decided to make big data, beautiful.
First we analysed track data from each GP circuit and figured out the key challenge. We then matched a specific model and a technology best suited to overcome the challenge. Finally, using the car as a filter, we got 6 graphic artists to pass the data through the car and illustrate the USP.
Role: European Creative Director @TBWA Paris
