INFINITI

I was the Creative Director on the premium-luxury car account, Infiniti, where I helped launch the brand across Europe, Africa, and the Middle East.

Here's an example of a campaign we created during this time. It's for the QX70, the world's first cross between a sports car and an SUV. It's an icon. Well, an icon in the making.

Role: European Creative Director @TBWA Paris

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I've cobbled together a case-study of sorts (they weren't a thing a few years ago) highlighting our plight.

INFINITI QX70

INFINITI